Well, after spending the last few weeks grappling with computers, websites and social media sites etc to get our Facebook page and Instagram site up as well as Twitter, it was a really nice change to move into the second phase of our marketing campaign - taking our "pottery to the people". Our first market was the busy and popular Orange Grove Organic Food Market in Leichardt It was a good choice to get the ball rolling. We are planning on doing local markets approximately fortnightly for the next few months at various markets in Sydney to see what works best and then will move further afield in 2017.
The first couple are definitely experimental - we had no idea how much stock we should display and how many potters we could represent effectively in a 3 x 3 marquee so it was all a bit new and exciting!! Have to say I admire people who turn up to markets every week to do this - it's a 4am start and takes a lot of logistical know how to be up and running by 8am. But, with the help of my son, who does this for a living in the entertainment business, we made it. We even sold our first couple of items.
We learnt a lot - including that 4 maximum 5 different potters is enough to display every time we go. Our first potters for the Orange Grove market in Leichardt were Sally, Elke, Susan and Katherine - our inaugural Potter of the month, Next week we will take out 4 different ranges, but will always include the Potter of the Month (if they wish to participate). Variety of style is definitely appealing to the shoppers and we had lots of questions about what else we had so we handed out a number of our promo cards leading people into the we site - which is what it's all about. We also confirmed that it is a great way to find out what people want., which I will feed back into the business and to our potters. So overall it was a successful first attempt
But we can do better. Next week we have a list of improvements we need to make - including reed matting for the floor, another table and better use of our technology. But we should be experts by the end of the year !! Or maybe just sore and exhausted: It's very hard work! Once we get the basics working well I have some ideas on how to make this whole project more interactive and more fun, so watch this space!!